This next project was for Waltham Fields Community Farm, a pro-bono job that I started back in November. I was asked in by a good friend to help the farm with their branding for a silent auction that raises funds for the farm and their local hunger relief efforts. Working with Meg Coward (Managing Director) and other members of the silent auction volunteer team Swirlingmedia came up with the idea to call the event "Sprout". The name seemed to bring together spring, the possibility for the farm and hunger relief/nourishment all in that one word. After the naming was complete, we put together a logo, poster, invitations and signage for the event.
The Sprout silent auction took place on May 4th, and it sold out a week before the event. The attendance nearly tripled from the year before. The design was a hit and I received many compliments on my work. This project was an amazing case study on how creativity, vision, great design and a lot of dedicated individuals can help a non-profit organization's annual fund drive really pay off.
Stay tuned as I will be continuing my work with Waltham Fields by designing a new logo for the organization and collateral materials.
Tuesday, May 22, 2007
Project Update - Part 1 WaterDog Partners
I have finally finished a few projects here at Swirlingmedia. So I thought that I would give you a recap. The first project was a quick design job for WaterDog Partners. I worked on this website with my great friends Patrick Mahoney and Craig Zingerline at Upthought. You can view the website at www.waterdogpartners.com.
Wednesday, April 18, 2007
Google Launches Web 2.0 Tool of the Future
As Web 2.0 tools start creeping into the mainstream, online giant Google is moving quickly to wake everyone up to the new world order. Microsoft is no longer the only software on the block.
On April 17th, Google announced it is launching an online suite of Google docs, spreadsheets and presentation software to compete directly with Microsoft Office Suite.
Google’s new suite of Web based presentation tools are being hyped as the fully integrated work flow software of the future. Some features are the ability to share, store, collaborate and present a document from anywhere in the world. And best of all… it’s free! According to the Official Google Blog, the software will be up and running by summer 2007:
“Now students, writers, teachers, organizers, and, well, just about everyone who uses a computer can look forward to having real-time, web-based collaboration across even more common business document formats.”
It’s my belief that software that enables multiple user collaboration will surely be the wave of the future as old software is reborn for the new Web 2.0 savvy internet user.
For consumers this means free collaborative software, beyond wiki’s and blogs, that can be integrated right into their email homepage (if you are a gmail user). It could also be the beginning of a trend toward all software becoming Internet enabled, on-demand and open source friendly.
As more collaborative software pushes itself into the marketplace, Microsoft is surely thinking of how it can fend off these challenges to its dominant position in the business document industry.
On April 17th, Google announced it is launching an online suite of Google docs, spreadsheets and presentation software to compete directly with Microsoft Office Suite.
Google’s new suite of Web based presentation tools are being hyped as the fully integrated work flow software of the future. Some features are the ability to share, store, collaborate and present a document from anywhere in the world. And best of all… it’s free! According to the Official Google Blog, the software will be up and running by summer 2007:
“Now students, writers, teachers, organizers, and, well, just about everyone who uses a computer can look forward to having real-time, web-based collaboration across even more common business document formats.”
It’s my belief that software that enables multiple user collaboration will surely be the wave of the future as old software is reborn for the new Web 2.0 savvy internet user.
For consumers this means free collaborative software, beyond wiki’s and blogs, that can be integrated right into their email homepage (if you are a gmail user). It could also be the beginning of a trend toward all software becoming Internet enabled, on-demand and open source friendly.
As more collaborative software pushes itself into the marketplace, Microsoft is surely thinking of how it can fend off these challenges to its dominant position in the business document industry.
Saturday, April 14, 2007
Wednesday, April 04, 2007
IMC Definition
Here is a definition of Integrated Marketing Communication from About.com
Definition: A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.
Definition: A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.
Monday, March 26, 2007
Word of Mouth or Twitter
I was at a publicity club event tonight on Word of Mouth marketing. One of the panelist was talking about how buzz was spread in both traditional and online. He was making a case that the lines between online and traditional buzz were being blurred and it has become harder to define any campaign as one or the other. The example he used to illustrate his point was about an article that he had read in the paper. After reading the article, he got online and talked about the article on his blog. The blog created a buzz and someone who read his blog went home and told their partner about the article. At the end of this story the woman in front of me who had a British accent turned to me and said...
"That's really integrated".
That's why I wrote it down and posted it tonight.
Other highlights from the night:
My first Twitter from my cell phone!
The lines are blurring.
"That's really integrated".
That's why I wrote it down and posted it tonight.
Other highlights from the night:
My first Twitter from my cell phone!
The lines are blurring.
Thursday, March 22, 2007
Integrated or Mashup
Definition: Mashup
The mainstream media doesn't understand what a Mashup is. You should. It's not a 'lift' or a 'copy' or even a parody. A mashup is a distinct way of spreading ideas.
When a DJ takes two records and melds and mixes them into something new, that's a mashup. When an Obama supporter takes a twenty year old commercial and splices it with some campaign footage, that's a mashup too. Online services can be mashups as well, like the Google search box on the bottom of this page.
Expect to see tens of thousands more, on every conceivable topic.
Posted by Seth Godin on March 21, 2007
The mainstream media doesn't understand what a Mashup is. You should. It's not a 'lift' or a 'copy' or even a parody. A mashup is a distinct way of spreading ideas.
When a DJ takes two records and melds and mixes them into something new, that's a mashup. When an Obama supporter takes a twenty year old commercial and splices it with some campaign footage, that's a mashup too. Online services can be mashups as well, like the Google search box on the bottom of this page.
Expect to see tens of thousands more, on every conceivable topic.
Posted by Seth Godin on March 21, 2007
Subscribe to:
Posts (Atom)
Posts
