Bledcom Conference debates the IMC Mix

Here is a great post by B.G. Smith, a panelist at the Bledcom Conference in Slovenia. It seems the debate centered on who's more truthful, advertising or PR. I think each has their faults, but advertising doesn't have much of a chance of changing becuase it lacks a two way dialogue.

http://theorynpractice.com/2008/07/09/guerrilla-pr-bledcom-2008/

Swirl on B. G.