I have gone through a Masters program in Integrated Marketing Communications (IMC) at Emerson College and I still have a hard time wrapping my arms around IMC. I think my main problem has been that IMC falls under the "all things to all people" rule. When companies use IMC to promote themselves it always looks like they are saying that they can provide expertise in all areas of communication. I have held jobs in advertising, PR, branding, graphic design and social media and I would say that while I have experience in all these disciplines, my talent lies in strategy and branding. However, I am challenged as how I should position myself to new clients. I think this something that I will be exploring as I start up IMC Society, a new network for communication professionals that are interested in Integrated Marketing Communications. (www.imcsociety.wordpress.com)
What problems do you face when pitching IMC to your potential clients?