Definition: Mashup
The mainstream media doesn't understand what a Mashup is. You should. It's not a 'lift' or a 'copy' or even a parody. A mashup is a distinct way of spreading ideas.
When a DJ takes two records and melds and mixes them into something new, that's a mashup. When an Obama supporter takes a twenty year old commercial and splices it with some campaign footage, that's a mashup too. Online services can be mashups as well, like the Google search box on the bottom of this page.
Expect to see tens of thousands more, on every conceivable topic.
Posted by Seth Godin on March 21, 2007
Subscribe to:
Post Comments (Atom)
Posts
1 comment:
I like this definition: "a mashup is a website or web application that seamlessly combines content
from more than one source into an integrated experience." I particularly like the phrase "integrated experience" because that is how you feel when a website or application makes it easier for you to find or do what you want in a more convenient way.
Post a Comment